2017 witnessed a remarkable resurgence in the fashion world: the triumphant return of the supermodel. Not just any models, but the icons who defined the era – names like Naomi Campbell, Christy Turlington, Gisele Bündchen, and a fresh face representing the new guard, Gigi Hadid. This confluence of established legends and rising stars, particularly showcased in Donatella Versace's collections, marked a significant shift in the industry's aesthetic and a celebration of enduring beauty and timeless style. This article will delve into the phenomenon of Christy Turlington's involvement in Versace's 2017 shows and campaigns, exploring its significance within the broader context of the "new supermodelmania" and its impact on the perception of age and beauty in the fashion industry.
The New Supermodelmania of 2017:
The year 2017 wasn't merely a revival; it was a reimagining of the supermodel archetype. The "heroin chic" era had faded, replaced by a more diverse and inclusive vision of beauty. While the waifish figures of the 90s still held a certain allure, the industry was embracing a wider spectrum of body types and ethnicities. However, the undeniable power of the original supermodels remained. Their enduring influence, built on decades of iconic campaigns and runway walks, was undeniable. Their presence in 2017 wasn't simply nostalgic; it signaled a conscious rejection of the fleeting trends that had dominated the previous years. The industry, perhaps realizing the ephemeral nature of fleeting trends, sought the stability and recognition associated with these established icons.
Donatella Versace, in particular, played a pivotal role in this resurgence. Her decision to reunite the legendary supermodels on the Versace runway was a masterstroke, generating immense media buzz and re-igniting public fascination with these powerful women. This wasn't just about casting familiar faces; it was about leveraging their cultural capital to reaffirm Versace's position as a brand synonymous with glamour, luxury, and enduring style. The strategy proved incredibly successful, capturing the attention of both seasoned fashion enthusiasts and a new generation captivated by the allure of these iconic figures.
Supermodels Walk Versace 2017 Runway:
The Versace runway shows of 2017 became legendary for their star-studded line-ups. The sight of Naomi Campbell, Christy Turlington, Gisele Bündchen, and Claudia Schiffer (among others) gracing the same catwalk, decades after their initial rise to fame, was a powerful statement. It was a moment of shared history, a celebration of collective achievement, and a testament to the enduring power of these women. Their presence transcended the mere act of modeling; it became a cultural event, capturing the imagination of the global fashion community and beyond. The images from these shows quickly became iconic, shared and re-shared across social media platforms, solidifying their place in fashion history. The collective power of these women, their charisma, and their effortless elegance created a synergy that elevated the Versace brand to new heights.
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